plus, both colorado and washington state voters ha okayed marijuana. we talk with one company already profiting from medical marijuana products. >> tom: the college football bowl season is a lesson in supply and demand economics, showing how the market economy works for the same seat in the same stadium for two different games. here's rick horrow with tonight's "beyond the scoreboard." >> reporter: they're two of the biggest games of the college football season, but despite being played in the same stadium just six nights apart, interest in the discover range bowl and the b.c.s. national championship game couldn't be more different. the average ticket price for the title game between traditional powers alabama and notre dame is a whopping $2,400, which is more expensive than two of the last three super bowls. the game likely will be the most-watched event in cable tv history, with more than 30 million people expected to tune in. both alabama and notre dame will pocket $22 million for the appearance. for the orange bowl, florida state and northern illin